Conversion Optimization Services – IServis Network

A/B Split and Multivariate Testing Services provided by IServis Network

A/B Split Testing and Multivariate Testing are processes of determining which of two or more options are better when all other variables are equal. For instance, a common test is to compare performance of two different headlines on a landing page or ad copy on a pay per click advertisement. One would ultimately outperform the other, and hence we would know which, of the two, is the better performing option.

However, there is more you can do with A/B testing.

• A/B split testing and multivariate can be used to better understand visitor behaviors and priorities.
• Testing may help to solve specific problems with pages on a site.
• A/B split testing likely will challenge assumptions you may have about the “best” way to design or write a page. Since the only opinion that matter is that of your customer, an A/B split test will quickly tell you what your customers prefer.
• Both forms of testing will likely reveal things that you would not have expected from your visitors. Testing aspects that may seem unnecessary to you is still a good idea because the results can, and likely will, surprise you.